Nottingham loves to shop! Having consistently been ranked as one of the UK’s leading retail centres, the city has earned an enviable reputation for excellent shopping facilities. Nottingham is highly regarded in the world of fashion design: after all, this is the dress-to-impress city where local lad Paul Smith opened his first shop. The original store remains in Byard Lane and is now surrounded by other famous designer stores such as Vivienne Westwood, Hugo Boss, Kurt Geiger, and Ted Baker!